To succeed in anything, you must define the things you can change and those you cannot. Focusing on the things within your control gives you limitless power. Read More
The solution you defined to solve the needs of yesterday’s client probably isn’t the answer today’s client is looking for – even if they want the same product. Read More
Questions – nothing works in marketing like asking intelligent questions. The quickest way to define a problem – a need – is to seek a solution. It’s the best way to identify an agent’s needs. Read More